The Sportcal brand needed to be adaptable to work both online and offline. Sportcal became the holding group and publications brand. Sportcal.com became the online brand and main news website. We designed a strong contemporary typographic logotype with interlocking ‘O’s’ (echoing the Olympic rings) and suggested ‘Partnership’. We rolled out a full branding programme for Sportcal, which included a comprehensive redesign of the Sportcal.com website.

Sportcal is a leading provider of information to the business world of sport. Broadcast and marketing rights information for all major sports events worldwide, sponsors involved in sport, and online sporting events calendar. Their brand was looking outdated and needed to reflect their profile as a market leader in sports information.

The Sportcal brand needed to be adaptable to work both online and offline. Sportcal became the holding group and publications brand. Sportcal.com became the online brand and main news website. We designed a strong contemporary typographic logotype with interlocking ‘O’s’ (echoing the Olympic rings) and suggested ‘Partnership’. We rolled out a full branding programme for Sportcal, which included a comprehensive redesign of the Sportcal.com website.