The identity echos the interlocking function of the FX1 buckle, whilst the marketing promotion of the FX1 concentrated on illustrating through photography and film, how advanced ‘state of the art’ production technology and safety testing equipment was used in the Research and Development and in the manufacture of the FX1 – from simple black plastic pellet through to the creation of one the most secure child restraint systems buckles ever produced.

ITW Nexus are specialists in the production of Child restraint systems for child car seats. Launching a new improved buckle on the market called the FX1, The client required a new brand identity, product brochure, Art direction of new product photography and a promotional film.

The identity echos the interlocking function of the FX1 buckle, whilst the marketing promotion of the FX1 concentrated on illustrating through photography and film, how advanced ‘state of the art’ production technology and safety testing equipment was used in the Research and Development and in the manufacture of the FX1 – from simple black plastic pellet through to the creation of one the most secure child restraint systems buckles ever produced